What is Mercedes-AMG Ice Experience program?

The automaker will kick start the program towards the beginning of 2024. For the first time, it is also offering a chance to experience the G-Class on ice.

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The programme is said to offer Comprehensive support, professional guidance and first-class catering.

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Participants in the program will get to choose between two options. One is driving AMG models on a frozen lake near the Arctic Circle.

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The other option is experiencing northern Sweden in an adventure in a G-Class. Mercedes-AMG has curated a special track on Lake Galtisjaure near Arjeplog.

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The specially curated track sits on more than 60cm thick ice and Mercedes claims that it draws inspiration from the Nürburgring Nordschleife.

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It says the track develops the correct feel of driving characteristics, braking behaviour and steering precision in slippery conditions.

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There are three experience options: Performance, Advance and Pro. Each can be specced with weekend or week packages offering 3 and 5 days of experience, respectively.