Vespa, the legendary Italian scooter brand, has joined forces with Disney to create a limited-edition masterpiece: the Disney Mickey Mouse Edition by Vespa. This unique collaboration commemorates Disney’s 100th Anniversary and brings together two enduring icons in a global project.
As Vespa and Disney share a heritage of unmistakable shapes and colors, this partnership is a tribute to Disney100, celebrating the magic of storytelling, escapism, freedom, and fun.
The Vespa Primavera, drenched in the classic hues of black, red, white, and yellow, pays homage to Mickey Mouse, Walt Disney’s beloved creation, known for generations. The yellow wheels mirror Mickey’s iconic shoes, while the black mirrors whimsically resemble his round ears. A charming graphic pattern traces Mickey’s silhouette on both sides of the scooter and the front. Mickey Mouse’s signature adorns both the saddle and the front shell.
Michele Colaninno, Chief Executive of Global Strategy, Product, Marketing, and Innovation of the Piaggio Group, shared his thoughts on this collaboration: “A timeless icon like Vespa could not fail to celebrate, on this very special occasion of Disney’s 100th Anniversary, an equally everlasting icon like Mickey Mouse, with a tribute to creativity, imagination, light-heartedness, and fun – the very values that have always anchored Vespa. Today, as then. This collaboration between Vespa and Disney represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely.”
Claire Terry, Senior Vice President, Disney Consumer Products, Games & Publishing EMEA, added, “Just like Mickey Mouse, Vespa is a cultural icon, evoking a sense of fun and adventure, and together they form a wonderful combination, truly extending our timeless storytelling. We are incredibly excited to bring this version of the iconic scooter to our fans in our centenary year and bringing all of Mickey’s charm and personality to road trips wherever people want to go!”
This exclusive Vespa Mickey Mouse Edition is available in 50cc, 125cc, and 150cc variants, capturing the essence of Mickey’s enduring charm and delighting fans of all ages. It’s a harmonious blend of Italian craftsmanship and Disney’s timeless magic, offering a ride that’s as enchanting as it is iconic.