According to TransUnion agency, the first quarter of the year has depicted a sharp increase in the American consumers’ interest in auto insurance as they increase in searches by 6% from the previous year. They also reveal a growing focus on cost control efforts as inflation boosted the expenses of consumers; these are made clear by the uptick in insurance queries.
Insurance shopping therefore enables one to take a keen consideration in the assessment of insurance policies in order to come up with the most appropriate one. This activity is most likely to increase especially during the period of financial restraints In these circumstances, consumers are eager to find policies that would cost less.
As much as auto insurance is concerned, studies conducted by the Bureau of Labor Statistics have shown auto insurance costs to have gone up by 22%. According to the source, it dropped down to 6% in April of that year compared to the same month of the preceding year. This was the largest year-on-year price increase of gasoline since 1974 and clearly paints an appalling picture for car drivers in the United States.
There is also evidence that insurance costs, which are majorly associated with car expenses, have risen and this can be attributed to raise expenses including cost of repairing new and automatic cars. This has time and again contributed highly to loss of vehicles due to unfavorable weather and as a result the insurers were forced to even raise high premiums in an effort to compensate for the claims they meet.
In an interview with Stothard Deal, the Vice President of Strategic Planning for TransUnion’s insurance division, there is likely to be a bigger shift towards a slower pace of insurance customer acquisition most probably fueled by improvement of profit margin. This decision can only be strategic given the fact that the market forces and consumers needs and demands , more so in light of its developing new trends in insurance business.