Uber Technologies has unveiled an array of strategic measures to address the anticipated explosive demand during the upcoming Olympics in Paris. In a bid to enhance the transportation experience for visitors and locals alike, the ride-hailing giant has partnered with various service providers to offer unique offerings.
One of the standout features is the introduction of “Uber Cruises,” free of charge for a limited period from July 12 to August 3. This service will allow customers to embark on leisurely cruises along the iconic Seine River, offering a unique vantage point to soak in the city’s famous landmarks and serene waterways.
In addition to the river cruises, Uber has launched “Uber Bubbles,” an exclusive day trip package that includes a champagne-tasting experience. This premium offering caters to those seeking a luxurious and indulgent day out, combining the thrill of exploring the city with the delight of savouring France’s renowned sparkling wine.
To ensure a seamless experience for both riders and drivers, Uber has announced plans to make a significant investment in driver incentives and rider discounts. While the company has not disclosed the exact financial commitment, these initiatives aim to attract and retain drivers while making rides more affordable for passengers during the high-demand period.
With an anticipated influx of over 15 million visitors to Paris this summer, a 30% increase from previous years, the city’s public transport networks are expected to be strained. Uber is positioning itself as a reliable alternative, projecting a record 40,000 drivers to provide rides on its platform during the Olympics.
In an effort to cater to cost-conscious customers, Uber has also been exploring lower-priced offerings. While dynamic pricing will be in effect during the Olympics, the company plans to offer rider promotions at key locations such as airports and Parisian train stations, where nearly one million people are expected to travel with Uber.
To incentivise drivers, Uber provides “promotions” in the form of extra pay for completed trips that begin in specific areas within designated time windows.
Uber has also received approval from the Préfecture de Police to grant its drivers access to the most restricted areas of the city, ensuring efficient navigation and seamless service during high-traffic periods.
Furthermore, the company is implementing continuously updated maps and routing in the driver app, highlighting zone restrictions and road closures, as well as dedicated in-app drop-off and pick-up zones. Additionally, Uber is expanding its “Uber Access” fleet by adding more than 130 new vehicles to its platform, catering to riders with special mobility needs.
With these innovative offerings and proactive measures, Uber aims to provide a seamless and memorable transportation experience for visitors and locals during the highly anticipated Paris Olympics 2024.