The Harley-Davidson X440, which had a successful debut in July, is now at the core of a dispute between its manufacturer and an electric two-wheeler start-ups. The argument stems from the motorcycle’s moniker, which EV startup Ultraviolette Automotive claims is confusingly similar to one of its own trademarks. According to sources, Ultraviolette has officially objected to Hero MotoCorp using the name X440 for its made-in-India Harley at the patent office.
According to the national filings portal, Ultraviolette, which only sells the F77 electric motorcycle at the moment, submitted a trademark application for the name “X44” in September 2022, with the trademark now ‘Accepted & Advertised’. About two months later, in November, Hero MotoCorp submitted an application for the X440 name trademark, which it ultimately chose to use for the product that it co-developed with the American motorcycle industry titan and that was eventually released in July of this year. The Harley’s 440cc single-cylinder engine is referenced in the name by the 440 in the Harley. Although Ultraviolette has not yet revealed its plans for the X44 name, it is known to have sent Hero MotoCorp a notice of protest at the beginning of September, which the latter is expected to respond to within 60 days.
It is believed that Ultraviolette intends to use the X44 for a future model and is requesting that Hero MotoCorp be denied the right to the name X440 since it is similar to, if not the same as, the term it has already registered as a trademark. If Ultraviolette is successful in its efforts, Hero might be required to change the name of the country’s most cheap Harley-Davidson. The X440 has received more than 25,000 orders in the few weeks since it was introduced, so this would be an unexpected and unpleasant hiccup in the motorcycle’s otherwise optimistic voyage.