Amit Saraswat 
Toyota has achieved a cumulative sales of 300 million cars globally. Beginning operations in August 1935, the Automotive Production Division of Toyoda Automatic Loom Works, Ltd. produced the first Toyota car — the Model G1 truck. Later on, the manufacturer was renamed to Toyota Industries Corporation.
The cumulative sales of Toyota Motor Corporation, the domestic production accounts for 180.52 million cars while the international production accounts for 119.6 million cars. The cumulative sales include both domestic and international sales till September 2023. The highest-selling nameplate from Toyota’s portfolio is the Corolla, with the Corolla series completing a global production of 53.399 million by the end of September 2023.
Akio Toyoda, chairman of Toyota Motor Corporation said, ‘Carmaking is something everyone does together.’ I think this number of 300 million stands as proof of all the hard work, every day, of our colleagues at Toyota, our suppliers and dealers, and all the many other stakeholders, as well as all those who came before us. This history did not just start when they built the first car. The founding members repeatedly tried and failed, continually building prototypes, and their efforts led to the Toyota of today.”
Akio further added, “Toyota has faced danger time and again to this point. Each time, what has saved us are the customers who love Toyota cars. I think the number of cars tells the stories of our customers, and the customers who have chosen Toyota cars to be their partners through their own stories are what allow us to continue making cars to this day. I am grateful from the bottom of my heart. I love cars, too, and we will carry on making cars, one by one and with care, along with all our car-loving colleagues.”
The last couple of years have been tough for the Japanese carmaker. Unexpected events like the outbreak of COVID-19 and the Great East Japan Earthquake derailed the production further. These events also disrupted the supply chain and brought a huge shortage of semiconductor microchips. Addressing these natural disasters, Koji Sato, president of Toyota Motor Corporation said, “Every time we faced the danger of being unable to make cars, everyone worked together to restore or adapt production. In the future, we will be sure never to forget all those who have supported our carmaking and give our all to making ever-better cars and bringing smiles to customers’ faces.”
