Biplab Das 
Stellantis India has announced the elevation of Shishir Mishra as the Brand Director for Citroën in India. With over 24 years of experience in the automotive and banking & financial services sectors, Mishra brings a wealth of expertise to his new role. Prior to this appointment, Mishra served as the Head of Sales & Marketing synergy functions for Jeep & Citroën in India.
Strategic leadership
In his new capacity, Mishra will be tasked with steering Citroën’s strategic initiatives and reinforcing the brand’s presence in the Indian automotive market. His elevation underscores Stellantis’s commitment to fostering and empowering talent from within the organisation.
Proven track record
Aditya Jairaj, CEO & Managing Director, Stellantis India, expressed confidence in Mishra’s ability to lead Citroën in India. Jairaj highlighted Mishra’s extensive experience and track record of delivering results, affirming his suitability for driving Citroën’s brand strategy in the dynamic Indian market.
Excitement for the role
Upon his appointment, Shishir Mishra expressed enthusiasm for his new role, especially at a pivotal moment for the brand and the automotive industry in India. Mishra aims to leverage Citroën’s rich heritage and innovative spirit to consolidate its position in the Indian market. He emphasised the importance of collaboration with dealer partners to deliver exceptional customer experiences and foster sustainable growth for the company.
Career trajectory
With a post-graduate degree in Sales & Marketing, Shishir Mishra joined Stellantis in 2018 as part of the core team responsible for launching Citroën in India. Over the years, he has demonstrated leadership across various functions, contributing to the brand’s development and growth in the region.
The appointment of Shishir Mishra as Brand Director for Citroën India reflects Stellantis’s strategic approach to leveraging internal talent to drive brand growth and development. Mishra’s extensive experience and proven track record position him as a capable leader to navigate Citroën’s journey in the competitive Indian automotive market.
