Shell India, a leader in finished lubricants, has introduced its ‘Rukna Mushkil Hai’ campaign, featuring Shahid Kapoor as the brand ambassador for the Shell Advance range of motorcycle oils.
This campaign is a tribute to the relentless spirit of Indian bikers and the emergence of a new India characterized by passion, determination, and hope, all fueled by Shell Advance engine oil. It specifically targets everyday Indian riders who view their motorcycles as more than just vehicles but as genuine partners in their personal growth.
Amit Ghugre, Automotive Sales and Marketing Manager at Shell Lubricants India, elaborated on the campaign, stating, “The essence of ‘Rukna Mushkil Hai’ perfectly embodies the spirit of bikers and their unwavering passion. The biker community encompasses a wide range, from fiercely dedicated riders to those who rely on their bikes for their livelihood. However, a shared sentiment among them is the relentless pursuit of their goals. We witness abundant passion, confidence, and dedication within this community. They seek partners who can support them on this journey, and that’s where Shell Lubricants and the Shell Advance brand step in. With a diverse range of products that cater to various consumer needs, including exceptional performance for passionate bikers and everyday usage with fuel efficiency, we aim to contribute to this community through our campaign.”
Shell India’s ‘Rukna Mushkil Hai’ campaign is a nod to the dedication and aspiration of Indian bikers, highlighting the role of Shell Advance motorcycle oils in supporting their journeys. Shahid Kapoor’s association with this campaign reinforces its message, connecting with the vibrant community of Indian riders.