Chennai: Royal Enfield, the iconic motorcycle manufacturer known for its enduring legacy and classic design, has introduced the 2023 Bullet 350, starting at INR 1,73,562. This new version of the Bullet is built around the J-series engine platform, blending modern sophistication with its timeless British OHV single-cylinder roots.
A Symbol of Resilience and Legacy
The Bullet 350 has been an enduring symbol of resilience in the world of motorcycling and automotive history. First unveiled in 1932, its advanced features set new standards in motorcycle design. Over the years, the Bullet has evolved while retaining its classic design, making it a symbol of the vibrant culture it has nurtured over the past nine decades.
Siddhartha Lal, Managing Director of Eicher Motors Ltd., shared his memories of the Bullet, emphasizing the motorcycle’s legacy of adventure and experiences that span generations. He highlighted the responsibility of carrying forward the Bullet’s legacy.
The New 2023 Bullet 350
The 2023 Bullet 350 is powered by a 349cc air-oil cooled single-cylinder engine, the same engine used in the Meteor, Classic, and Hunter models. This fuel-injected engine produces 20.2 bhp at 6100 rpm and 27 Nm of torque at 4000 rpm, offering robust low-end performance and a smooth power delivery. The engine includes a primary balancer shaft to reduce vibrations, resulting in a refined and responsive ride experience.
The motorcycle features a redesigned chassis for enhanced handling and manoeuvrability, with large-diameter 41mm front forks and wider section tyres. A new single bench seat, along with improved suspension, ensures a comfortable ride. The 2023 Bullet 350 comes with a 300mm disc brake at the front and a choice of a 270mm disc or drum brake at the rear.
Distinct Editions
Royal Enfield offers three distinct editions of the 2023 Bullet 350, each handcrafted with a premium finish:
Bullet Military Red and Military Black: These editions feature single-channel ABS, a rear drum brake, and solid-colored tanks with classic decals.
Bullet Standard in Black or Maroon: Equipped with dual-channel ABS and rear disc brakes, these editions feature hand-pinstriped body-colored tanks, chrome, gold badges, and elegant finishing.
Bullet Black Gold: This edition boasts a striking combination of matte and gloss black tanks, copper and gold 3D badges, copper pinstriping, blacked-out engine and components, dual-channel ABS, and rear disc brakes.
Enhanced Features
The 2023 Bullet 350 includes several modern features, such as a new digi-analog instrument cluster with an LCD information panel and a USB charging point mounted below the handlebar. The rider’s controls are designed for top-class fit and finish, with stylish rotary switch cubes that combine functionality with retro appeal.
Availability and Pricing
Bookings for the 2023 Bullet 350 begin in India on September 1, 2023, with retails and test rides scheduled to start from September 3, 2023. The ex-showroom prices for the different editions are as follows:
Bullet Military Black and Red: INR 1,73,562
Bullet Standard: INR 1,97,436
Bullet Black Gold: INR 2,15,801
The Bullet 350 will launch in Europe in the next quarter and subsequently in the SARRC, APAC, and Americas regions.