Porsche has witnessed a remarkable 20% surge in brand value in 2023, as confirmed by the “Best Global Brands 2023” study conducted by international consulting company, Interbrand. This growth places Porsche among the top two brands with the highest expansion across all industries.
Interbrand has been conducting the “Best Global Brands” study since 1999. The study evaluates brands based on three key criteria: financial performance, the role of the brand in purchasing decisions, and the brand’s competitiveness and ability to foster loyalty, ensuring sustainable demand and profitability in the future.
In the latest Interbrand ranking, Porsche secured the 47th position, climbing six places from the previous year. This ascent highlights the brand’s consistent upward trajectory, building on the significant increase in brand value noted in 2022. The current brand value stands at approximately USD 16.2 billion, marking a substantial rise of USD 2.7 billion compared to the preceding year.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, attributes this success to Porsche’s ability to make dreams come true, emphasising the brand’s association with emotions and unique experiences. The celebration of ‘75 Years of Porsche Sports Cars’ in 2023, according to von Platen, not only resonated with customers but galvanised the global Porsche community, strengthening the brand’s appeal and establishing a robust link between its rich heritage and future endeavours.
Simon Thun, Global Chief Client Officer of Interbrand, commends Porsche’s strides towards sustainable growth in 2023. Thun highlights the brand’s impressive increase in value and attributes it to a series of initiatives that further develop the brand identity, enhance the brand experience, and enrich the product ecosystem. These efforts, Thun suggests, lay the groundwork for expanding the Porsche brand beyond the automotive realm and pave the way for future successes.