Mini has revealed their new John Cooper Works logo at the Rundstrecken-Challenge Nürburgring 2023 season finale.
The new Mini John Cooper Works logo made its appearance at the Rundstrecken-Challenge Nürburgring 2023 season finale. The Mini Cooper JCW with a six-speed manual finished 53rd out of 158 cars competing in the race. In the category of cars between 1500cc and 2000cc, the Mini finished 13th out of 23 cars.
The new John Cooper Works logo features a waving chequered flag along with the “John Cooper Works” branding, where Works is finished in red. The new JCW logo made its first appearance with the new Countryman in September 2023. The new JCW logo will replace the older logo on all the new models revealed in and after September 2023.
In the words of Stefanie Wurst, MINI Brand Director, the new logo represents “passion and the sporty character of the brand. It will replace the previous JCW logo on all vehicles in the new MINI family unveiled in September. “The new John Cooper Works logo is an expression of the boundless enthusiasm and pride we feel for John Cooper Works. John Cooper Works and motorsport play a central role in the DNA of MINI. They will continue to drive our innovative spirit and creativity in the future”
In the race, Sebastian Sauerbrei (GER) and Friedhelm Thelen (GER) raced the Mini John Cooper Works edition. Sebastian Sauerbrei achieved his personal best placement in a 24-hour race this year behind the wheel of the same car. Friedhelm Thelen, on the other hand, is considered to be a Nürburgring expert and team boss of Bulldog Racing.
The Mini JCW that raced at the Rundstrecken-Challenge Nürburgring 2023 season finale is a dying breed though. Mini revealed the Cooper JCW 1to6 edition as the last Mini with a manual transmission. The small hot hatch featured a 2.0L turbocharged petrol engine, pumping out 231PS of power and 320Nm of torque. The engine came mated to a 6-speed manual transmission which channeled power to the front wheels.