Maserati, the luxury Italian automaker, has announced the appointment of Luca Delfino as its new global Chief Commercial Officer (CCO). This strategic move follows the recent appointment of a new global Chief Marketing Officer, signifying a significant reshaping of Maserati’s leadership team.

A familiar face in a new role

Luca Delfino, an Italian executive with a longstanding history at Maserati, is no stranger to the brand. He initially joined the company in 2007 as Aftersales Business Manager for the Middle East, Africa, and European Markets. Delfino’s career at Maserati has been marked by progressive roles and increasing responsibilities, showcasing his deep understanding of the brand and the automotive sector.

Having served as Managing Director for the EMEA Region for nearly three years, Delfino brings a wealth of experience and a thorough understanding of Maserati’s global business landscape. His diverse roles within the company, ranging from Regional Aftersales Manager to Head of Global Personalization programs, have contributed to Maserati’s growth and expansion in the luxury automotive market.

Navigating the challenges of electrification

With Maserati gearing up for a new era focused on electrification, the appointment of Luca Delfino as CCO is seen as a strategic move to bolster the leadership team’s capabilities. Delfino’s extensive knowledge of the automotive sector and Maserati’s brand dynamics positions him as a valuable resource to guide the company through the challenges and opportunities of the evolving automotive landscape.

Maserati CEO, Davide Grasso, expressed confidence in Delfino, stating that he was the natural choice for the role. Grasso highlighted Delfino’s close association with the brand over the years and acknowledged his contributions. As part of the Brand Leadership Team, Delfino is expected to play a crucial role in steering Maserati towards success in an industry undergoing significant transformations.

A personal journey with Maserati

In his response to the appointment, Luca Delfino shared his deep connection with Maserati, referring to the company as his family. With a career spanning seventeen years within the Italian automaker, Delfino expressed gratitude for the trust the brand has placed in him. He sees his new role as both a responsibility and a prestigious challenge, aligning with Maserati’s vision for a new era.

This move is part of Maserati’s broader strategy to position itself competitively in the electric vehicle landscape. While the press release does not explicitly detail the “why” behind this appointment, it can be inferred that Maserati aims to leverage Delfino’s extensive experience to navigate the changing dynamics of the automotive industry, particularly in the context of electrification.

As Maserati embraces this new era, the seasoned executive, Luca Delfino, is expected to bring continuity and strategic insights to the brand’s commercial operations, contributing to its growth and success in the evolving automotive market.