New Delhi: Maruti Suzuki India Limited (MSIL) commemorates six years of its ARENA retail channel, a transformative force in the Indian automobile retail landscape. Since its inception, ARENA has engaged more than 7.05 million customers through its extensive network comprising 2,853 outlets across 2,392 cities.
Digitalizing Car Buying Experience
Introduced in 2017, ARENA has been a trailblazer in offering modern, seamless, and personalized car buying experiences to its diverse clientele. With a focus on customer needs, 24 out of 26 steps in the automotive consumer journey have been digitized, adapting to evolving demands.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, emphasized the customer’s trust and confidence in ARENA, which has led to over 7.05 million satisfied customers within just six years. He highlighted the channel’s 2,853 contemporary outlets providing warm, personalized experiences to the dynamic customer base.
Market Leadership and Contribution
Maruti Suzuki ARENA has demonstrated its prominence in the automotive sector, boasting a standalone market share of over 29% in FY 23-24 until July’23. With a product portfolio of 9 offerings, ARENA’s contributions account for a substantial 68% of Maruti Suzuki’s overall sales, showcasing its strong standing in the market.
New Campaign and Unique Showroom Experiences
To celebrate the sixth “ARENAversary,” ARENA is launching a new brand campaign titled “Find Your Match.” This campaign encapsulates the notion that customers don’t just discover cars at Maruti Suzuki ARENA but also establish enduring connections with the brand. “Find Your Match” embodies the idea that every customer embarks on a cherished journey with their new automobile at Maruti Suzuki ARENA.
ARENA showrooms are designed to offer exclusive experiences with modern technology, including car customization, access to detailed product information, and digital exploration through ARENAVerse—a Metaverse platform for the company’s ARENA showroom network.