Biplab Das 
Mahindra & Mahindra, a prominent Indian automotive and farm equipment manufacturer has selected Dassault Systèmes’ 3DEXPERIENCE platform to streamline its new product development process. This strategic decision aims to improve efficiency and reduce the time to market for safer and more sustainable vehicles. The adoption of this platform reflects Mahindra & Mahindra’s commitment to leveraging advanced technology for enhanced innovation and collaboration.
Cloud-based collaboration and innovation
The 3DEXPERIENCE platform will enable Mahindra & Mahindra to connect thousands of users, including employees and suppliers, in a unified virtual environment. This setup is designed to foster seamless collaboration, allowing teams to quickly adopt industry best practices and access real-time information. The platform’s cloud-based nature ensures enhanced visibility and informed decision-making across various domains, such as product planning, design, engineering, strategic sourcing, and digital manufacturing.
Integrated industry solution experiences
Mahindra & Mahindra will utilise three key industry solution experiences provided by Dassault Systèmes:
Drive Emotion: Focuses on enhancing the emotional appeal and user experience of vehicles.
Global Modular Architecture: Supports the development of modular vehicle architectures for improved efficiency.
Smart Safe and Connected: Aims to integrate smart and connected features to ensure vehicle safety and connectivity.
These solutions will empower Mahindra & Mahindra to innovate and streamline its vehicle development process, aligning with its goals of faster vehicle launches and sustainability.
Leadership insights
Rucha Nanavati, CIO of Mahindra & Mahindra, highlighted the importance of this technological advancement, stating, “We wanted high-performance technology that would enable us to launch innovative vehicles faster and fulfill our sustainability ambitions. With Dassault Systèmes’ expertise and 3DEXPERIENCE platform, we can deepen collaboration, and expedite problem identification and resolution, leading to streamlining new vehicle launch timelines.”
Laurence Montanari, Vice President of the Transportation & Mobility Industry at Dassault Systèmes, expressed confidence in the partnership, saying, “Mahindra & Mahindra has a long-standing partnership with Dassault Systèmes and they continue to put their trust in our solutions to develop the next generation of their vehicles. Vehicle development is complexifying every day due to regulations. Our 3DEXPERIENCE platform on the cloud addresses this complexity. Our work with Mahindra & Mahindra demonstrates the maturity of our cloud technology and solutions for automotive sector challenges.”
Long-standing partnership and technological maturity
This collaboration continues the long-standing partnership between Mahindra & Mahindra and Dassault Systèmes. The implementation of the 3DEXPERIENCE platform underscores the maturity of Dassault Systèmes’ cloud technology and its capability to meet the complex demands of the automotive sector. The platform’s ability to address regulatory complexities and streamline vehicle development processes is a significant advantage for Mahindra & Mahindra.
Mahindra & Mahindra’s adoption of Dassault Systèmes’ 3DEXPERIENCE platform on the cloud marks a significant step in its digital transformation journey. This move aims to enhance collaboration, innovation, and efficiency in vehicle development. By leveraging advanced cloud-based solutions, Mahindra & Mahindra is poised to accelerate its new product development, align with sustainability goals, and maintain its competitive edge in the automotive industry.
