WionDrive News Desk 
Pune: Leading luxury automobile manufacturer, Lexus India, has announced the commencement of bookings for its flagship MPV, the all-new Lexus LM. This distinctive Luxury Mover, designed to offer a private sanctuary of relaxation and innovation, is now available for booking at authorized Lexus Guest Experience Centers and Lexus Merakis across India.
Evolution of Lexus LM
The first-generation Lexus LM was introduced in 2020 to cater to the mobility requirements of affluent customers, specifically those seeking a chauffeur-driven MPV in Asian markets. With offerings in both 4-seat and 7-seat configurations within the ultra-luxury segment, the Lexus LM received a positive response across markets. However, acknowledging the evolving needs and desires of the global luxury market, the new LM has been meticulously redesigned, redefining its value and purpose as a “Luxury Mover.”
Striving for Optimal Passenger Comfort
The engineering and design team’s primary objective was to create a vehicle interior that offers a dynamic and comfortable experience for all passengers. Central to this endeavor was achieving core ride comfort and functionality. Despite its imposing proportions, the driver benefits from effortless engagement through precise maneuverability. This dynamic refinement extends to rear-seat passengers, who experience enhanced ride comfort and reduced noise and vibrations, contributing to a productive and rejuvenating journey.
Elegant Exterior Design
The exterior design of the new LM reflects the elegant aesthetics and aerodynamic form characteristic of Lexus design language. The vehicle’s lines seamlessly blend functionality and dynamic performance, projecting an elegant and commanding presence.
Thoughtful Interior Features
The front cabin design focuses on driver concentration and practicality, while the expansive rear suite boasts meticulously crafted seats and trim, accompanied by a range of features and technology to elevate the travel experience.
Lexus India President, Naveen Soni, expressed his excitement, saying, “We are delighted to announce the much-anticipated arrival of the all-new Lexus LM in India. Representing a new category for Lexus in India, the overwhelming response we received for the previous generation LM showcased at this year’s Auto Expo reaffirms our commitment to delivering exceptional experiences. The LM sets a new benchmark for ultra-luxury mobility in the industry.”
He emphasized that each vehicle introduced by Lexus embodies the brand’s traditional Japanese Omotenashi hospitality, promising an unmatched driving experience coupled with everyday luxury and refinement. With the growing demand from ultra High Net Worth Individuals (HNIs) for such luxury vehicles, Lexus anticipates continued strong demand for the Luxury Mover category in the years to come.
Luxury Redefined
The all-new LM serves as a multi-purpose vehicle that encapsulates Lexus’s commitment to exceptional comfort, innovative design, and unparalleled craftsmanship. It caters to the increasingly diverse and luxurious lifestyle desires of discerning customers in India.
Ride Comfort and Quietness
The new LM places a strong emphasis on passenger comfort and quietness. The vehicle’s structural rigidity, reduced vibration, and thoughtful seat design contribute to a serene and relaxed environment for all occupants.
Distinctive Exterior and Spacious Interior
The LM’s design concept, “Dignified Elegance,” marries an elegant curbside presence with a comfortable and spacious interior. The result is an inviting, lounge-like atmosphere where passengers can unwind and enjoy their journey.
Advanced Safety Technologies
The LM incorporates Lexus Safety System+, reflecting the brand’s commitment to advanced safety technologies. This system enhances the safety of the new LM by offering features like Pre-Collision System (PCS) and Dynamic Radar Cruise Control.
A Focus on Advanced Technology
The LM introduces an e-Latch system, featuring an “easy closer” on the front doors, and offers quiet, smooth operation for convenient door closing. The LM also incorporates advanced technology for a comprehensive and sophisticated driving experience.
Lexus’s Pledge to Omotenashi
With a strong presence of touchpoints across multiple markets in India, Lexus is dedicated to delivering exceptional experiences rooted in the spirit of Japanese hospitality, known as Omotenashi. Every aspect of the Lexus brand reflects respect for guests’ preferences and anticipates their needs, ensuring a memorable experience from the moment they step into a Lexus vehicle.
Expanding Presence in India
Lexus India is focused on expanding its customer base across the country. With a comprehensive range of environment-friendly hybrid electric vehicles, including the LC 500h, LS 500h, NX 350h, ES 300h, and the newly launched Lexus RX 500h and 350h, the brand aims to offer a sustainable and luxurious driving experience in India.
