Lamborghini has announced a strategic delay in launching its first fully electric vehicle, extending the timeline to 2029 and breaking from previous projections. The company’s chief executive, Stephan Winkelmann, directly addressed the decision during a press conference at the manufacturer’s headquarters in Sant’Agata Bolognese, near Bologna.
Speaking candidly, Winkelmann emphasised that the postponement is not a setback but a calculated approach to market readiness. “We do not consider 2029 to be a late entry for an electric car,” he stated, challenging industry expectations about rapid electrification in the luxury sports car segment.
The decision marks a subtle shift from the company’s earlier timeline, which had initially targeted a 2028 launch for its first electric model. This adjustment places Lamborghini’s electric vehicle strategy in a distinct position compared to its competitors, most notably Ferrari, which plans to introduce its first electric model in the final quarter of 2025.
As a subsidiary of the Volkswagen Group, Lamborghini’s approach reflects a nuanced understanding of the high-performance automotive market. The company appears to be taking a measured approach to electrification, prioritising technological readiness and market receptiveness over immediate transformation.
Winkelmann’s comments suggest that Lamborghini believes the luxury sports car market is not yet sufficiently prepared for widespread electric adoption. This perspective indicates a careful evaluation of current technological capabilities, consumer preferences, and the infrastructure required to support high-performance electric vehicles.
The decision comes at a critical time for the automotive industry, which is experiencing a complex transition towards electrification. Luxury car manufacturers are particularly challenged by the need to maintain their brand’s performance heritage while embracing new technological paradigms.
Lamborghini’s strategy implies a belief that the electric vehicle market for high-end sports cars requires more time to mature. The company seems committed to ensuring that its first electric model will not compromise the performance and driving experience that have defined the brand for decades.
For automotive enthusiasts and industry observers, the announcement represents an intriguing approach to the electric vehicle revolution. Lamborghini is signalling that innovation should not be rushed, but carefully considered and implemented with precision.