Uno Minda, a Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs) in India, has embarked on a journey by forging a strategic alliance with the Open Network for Digital Commerce (ONDC) network. Through this collaboration, Uno Minda aims to fortify its market position, expand its customer reach, and create new avenues for sales growth while enhancing convenience for its consumers.
The ONDC platform, developed as part of the Government of India’s Digital India initiative, provides a robust ecosystem for digital commerce to Indian businesses. This integration enables seamless access to Uno Minda’s extensive range of automotive products across the country. Customers can now effortlessly discover UNO Minda parts through ONDC aggregators on the network, such as Mystore. By harnessing the power of ONDC’s expansive network, Uno Minda is poised to enhance its accessibility and deliver frictionless shopping experiences to its customers through its digital platforms.
Mr Vishal Kaul, Business Head of UNO Minda Aftermarket, shared his thoughts on this landmark development saying, “This strategic move is more than just an expansion; it is a testament to our vision of embracing the future of commerce. The ONDC platform is at the forefront of transforming digital commerce in India, promoting inclusivity, interoperability, and democratising access for businesses of all sizes. By joining this network, Uno Minda is poised to reach new heights, connecting with a broader audience and ensuring that our cutting-edge automotive solutions are accessible to everyone, everywhere.
Our listing on ONDC aligns perfectly with our customer-first approach, enabling us to offer our extensive range of products through a platform that stands for transparency and fairness in the digital marketplace. We currently offer over 1,500 products across more than 30 categories on the platform. In the future, we plan to expand this selection to around 6,000 products, giving customers an even wider range of options to choose from. It represents a significant leap forward in how we engage with our customers, partners, and stakeholders, ensuring that we remain at the leading edge of the industry.
I am confident that our association with ONDC will drive greater value for our customers and stakeholders, setting new benchmarks in the industry.”
UNO MINDA Ltd. has been a Tier 1 supplier of Proprietary Automotive Solutions to Original Equipment Manufacturers (OEMs) since its inception in 1958. The company’s aftermarket division caters to more than 30 product categories spanning 2-wheelers, 3-wheelers, Passenger Cars, Commercial vehicles, Tractors, and Off-road vehicles.