Tata Motors aims for 4-6 per cent market share boost in passenger vehicles by 2030

Tata Motors, India’s third-largest passenger vehicle manufacturer by sales, is aiming for a significant increase in market share from the current 14 per cent to 18 per cent to 20 per cent by the end of the decade. The company plans to achieve this growth by introducing completely new nameplates (brands) in both the internal combustion engine (ICE) and electric vehicle (EV) segments.

To accelerate the adoption of EVs and meet its stated goal of having EVs contribute 20% of its total passenger vehicle sales by FY30, Tata Motors will adopt a multi-pronged strategy focused on products, technology, accessibility, charging infrastructure, and cost optimization.

“We will grow faster than the industry by leveraging new nameplates and powertrain shifts,” the company stated. Tata Motors has set these milestones during a year when car sales in India’s ICE segment are expected to grow by low single digits of 3-5 per cent, and even sales of electric cars, where Tata Motors leads with a 72 per cent market share, are slowing month-on-month.

The overall expansion of the product portfolio will enable the company to address 80 per cent of the market. Tata Motors is targeting a 10 per cent earnings before interest, tax, depreciation, and amortization (EBITDA) and positive free cash flow for the consolidated passenger vehicle and EV business by 2030.

The introduction of new nameplates is expected to boost volumes, operating leverage, and revenues across both the passenger vehicle and EV segments, increasing realisations at the portfolio level. The company also anticipates that softening battery prices will drive higher profitability for EVs.

As part of its plans to drive the “mainstreaming of EVs” in India, Tata Motors will launch new EV models, including the Curvv.ev and Harrier.ev Sierra.ev in FY25, and the Sierra.ev and Avinya—the company’s first EV developed from the ground up—in FY26. These models will address key barriers in terms of range and technology, offering a range of over 300 miles and advanced technologies, including vehicle-to-vehicle charging capabilities.

Additionally, Tata Motors plans to increase the number of EV-exclusive showrooms from the current two to 50 over the next couple of years in a phased manner.

To improve the overall charging ecosystem, the company is looking to increase the number of public charging points from 10,000 in FY24 to over 100,000 by FY30, and from 4,300 to over 100,000 for community charging during the same period. Tata Motors will also create a bundled offering for EVs and solar rooftops to provide tangible financial benefits to customers, leveraging the synergies between EVs and solar energy.

Meanwhile, the continued synergies with Tata Group companies, including Jaguar Land Rover (JLR), Agartas (cell manufacturing company), Tata AutoComp Systems, and Tata Power, will give Tata Passenger Electric Mobility access to advanced technologies, localization, and cost benefits. JLR’s EMA platform, which will underpin the Avinya, is expected to accelerate Tata Motors’ entry into the premium pure EV segment and offer cost advantages.