Hyundai Motor Company has made waves in the automotive industry, registering a significant increase in brand value, reaching an impressive USD 20.4 billion. This achievement marks the 13th consecutive year of valuation growth for the company. Hyundai’s brand ranking has also seen a notable rise, climbing from 35th to 32nd place, showcasing the brand’s sustained upward trajectory.
Strategic leadership and visionary direction
Under the leadership of Executive Chair Euisun Chung, Hyundai Motor Group has experienced an accelerated increase in brand valuation. Since Chung’s appointment, the brand’s value has surged by USD 6 billion in just three years, contributing to a sixfold multiplication of its valuation since its inclusion in Interbrand’s ‘Best Global Brands’ in 2005.
Strategic direction as a smart mobility solutions provider
Hyundai Motor’s recent success is attributed to its strategic direction as a Smart Mobility Solutions Provider, aligning with its vision of ‘Progress for Humanity.’ The top management team, led by Executive Chair Chung, has played a pivotal role in guiding the company’s transformation, demonstrating a progressive approach to innovation, technology, and product development.
IONIQ Brand and electric vehicle innovation
Hyundai Motor’s commitment to ‘Progress for Humanity’ is evident through its IONIQ brand, focusing on sustainability and core human values. The brand’s dedication to innovation is exemplified by the success of its first two retro-futuristic EVs, IONIQ 5 and IONIQ 6, which secured consecutive wins in the World Car Awards in 2022 and 2023.
Future plans for electric SUV and hydrogen vehicles
Building on its momentum, Hyundai Motor aims to meet market expectations with the launch of a large flagship electric SUV in 2024. The company is also exploring the potential of hydrogen high-performance vehicles through N Vision 74, inheriting the design and spirit of the Pony Coupe.
Strategic partnerships and future mobility initiatives
Since declaring itself a ‘Smart Mobility Solutions Provider’ in 2020, Hyundai Motor has pursued various technological innovations through strategic partnerships. Plans to launch an IONIQ 5 robotaxi service in the U.S. and active collaboration in robotics with Boston Dynamics demonstrate the company’s commitment to future mobility.
Human-centered sustainability initiatives
Hyundai Motor is translating its brand vision into tangible outcomes through initiatives that highlight people-centered sustainability, equality, and inclusion. Activities like the Healthy Seas campaign and participation in global initiatives underscore the brand’s dedication to making a positive impact.
Global growth and financial performance
Hyundai Motor’s brand strength and sales have witnessed significant growth in North America, Europe, and India. The company’s third-place ranking in global sales, coupled with substantial gains in profit and revenue, including a 21.2 percent rise in annual revenue and a 47 percent increase in annual operating profit in 2022, reflect its robust financial performance. Additionally, a year-over-year net profit surge of over 40 percent further underscores Hyundai’s financial strength.
Hyundai Motor’s ascent in brand value showcases its resilience, innovation, and commitment to a sustainable and progressive future in the global automotive landscape.