New Delhi: Honda Cars India Ltd. (HCIL) has collaborated with Hindustan Petroleum Corporation Ltd (HPCL) to introduce an exclusive fuel reward loyalty program for users of the Honda Connect application.
Fuel Reward Loyalty Program
Honda Cars India Ltd. (HCIL), a prominent manufacturer of premium cars in India, has joined hands with Hindustan Petroleum Corporation Ltd (HPCL), a Govt. of India Maharatna Energy Company, to launch a fuel reward loyalty program specifically for users of the Honda Connect application.
About Honda Connect
Honda Connect is an advanced connected car technology platform provided by HCIL to its customers. It offers various features such as car location tracking, car health status monitoring, trip details, service booking, mileage information, important alerts, and more.
Convenient Payment and Loyalty Solution
HPCL’s payment app, HP Pay, serves as a convenient and beneficial digital payment and loyalty solution for customers’ mobility and energy requirements.
Seamless Integration for Benefits
Under this partnership, Honda’s customers can effortlessly enroll for the “HP Pay” application through the “Fuel Pay” option available in the Honda Connect app. This enables them to access benefits, convenience, and enjoy an additional 25% fuel reward points on their motor fuel purchases at HPCL fuel stations. The extra reward points are in addition to the HP Pay reward points. During refueling at HPCL fuel stations, customers only need to provide their registered mobile number to earn the loyalty points.
Redemption and Usage
Accumulated loyalty points can be redeemed into Wallet Balance or converted into a Paycode. The Paycode is a unique number that can be shared at HPCL fuel stations for fuel purchases. This new feature will be accessible on the Honda Connect application starting from 4th September 2023.
Enhancing Customer Value
Yuichi Murata, Director of Marketing & Sales at Honda Cars India, emphasized that their aim is not only to provide top-quality products but also to offer a range of value-added services and ownership experiences. The partnership with Hindustan Petroleum Corporation Ltd. is a significant step toward enhancing the value provided to customers through Honda Connect.
Delivering Convenience and Benefits
Amit Garg, Director-Marketing at Hindustan Petroleum Corporation Ltd, highlighted the commitment to providing customer-centric and innovative propositions that cater to evolving customer needs. The collaboration aims to offer a seamless solution for customers, allowing them to locate HPCL retail outlets, enhance their fuelling experience, facilitate secure digital payments, and access rewards and benefits.
Empowering Connectivity
Honda Connect is designed to cater to customers’ evolving lifestyles and their increasing interaction with advanced technology. With 37 connected features, the app offers a safer ownership experience, convenience, and peace of mind to customers. It enables instant and seamless communication between the customer, their car, their family, and Honda.