The premium EV unit of Chinese automaker Geely is looking to double its deliveries as compared to 2023 to 230,000 cars this year, a company spokesperson told Reuters. The company is ramping up sales of new models and expanding into overseas markets. In December, it started deliveries of its fourth model, the Zeekr 007 sedan, and wants to increase sales in Europe while selling into more markets in the Middle East and Asia this year.
The three-year-old company sold 118,685 cars last year, witnessing a 65% growth as compared to 2022, the company said previously. However, it missed its previous target of selling 140,000 units last year. This comes at a time when more than 40 brands are involved in a bruising price war in China, the world’s largest auto market. The price war was triggered by Tesla at the start of last year, pulling in all other brands into this trend.
In a separate development, Zeekr has formalized an agreement with a Singaporean company to facilitate the distribution of their right-hand drive models, including the Zeekr 009 MPVs and Zeekr X urban SUVs, to customers in the country. The agreement outlines the distribution of Zeekr’s right-hand drive models, catering to the specific requirements of the Singaporean market. This expansion into Singapore aligns with Zeekr’s broader strategy to establish its presence beyond China. The move also reflects the brand’s confidence in the appeal of its vehicles to international consumers.
The automaker is targeting the second half of 2024 to roll out the Zeekr 009 MPVs and Zeekr X urban SUVs to customers in the island nation. This timeline underscores Zeekr’s commitment to prompt an efficient delivery process. Zeekr’s foray into the Singaporean market is part of its larger global expansion strategy.