Ford, one of the leading automakers, has disclosed a drop in U.S. vehicle sales for the month of October, including a decline in the sales of its highly profitable F-series pickup trucks. The decrease is believed to be linked to a recent strike by the United Auto Workers (UAW) union at some of Ford’s facilities.
October sales figures
Ford’s total U.S. sales in October recorded a 5.3% decrease, amounting to 149,938 vehicles. Similarly, the F-series pickup truck sales saw a decline of 5.1%, with 53,509 units sold.
While Ford did not specify the extent of the impact on its October sales caused by the strike, it is worth noting that UAW members initiated the strike in September at Ford’s Kentucky Truck Plant, which manufactures the F-250 and F-550 Super Duty Trucks.
Estimated losses
Earlier in the same week, a consultancy firm, Anderson Economic Group, estimated that the Detroit Three automakers – General Motors, Ford Motor, and Stellantis NV – incurred losses of approximately $4.3 billion during the initial six weeks of the strike. This strike was led by UAW members who sought various demands.
Positive performance in electric vehicle sales
Despite the overall decline in vehicle sales, Ford witnessed a notable increase in sales of its electric vehicles (EV). These sales surged by 9.1% to reach 6,831 units. Moreover, the sales of Ford’s F-150 Lightning electric pickup truck recorded substantial growth, surging by 52.4% with 3,712 vehicles sold.
Uncertainty surrounding full-year results forecast
Following the strike, Ford successfully reached a tentative agreement with the UAW. However, the automaker opted to withdraw its full-year results forecast due to the ongoing uncertainty associated with the pending ratification of the agreement. This move underscores the challenges and uncertainties faced by the automotive industry in a dynamic and evolving market.
Ford’s sales figures for October reflect a decline, primarily attributed to the recent strike and its consequences. Despite this setback, the company experienced growth in the electric vehicle segment, indicating the increasing demand for EVs in the automotive market. The withdrawal of the full-year forecast highlights the need for adaptability in the industry amid ongoing developments.