India’s leading EV charger manufacturer, Exicom, extends its global footprint with a strategic foray into the UK and European electric vehicle (EV) charging market.
Global expansion strategy
Exicom, recognised for providing EV charging solutions globally, has identified Europe as a pivotal market for its advanced home charging and business solutions. The company aims to fortify its distribution channels and offer EV chargers through both direct sales and other channels.
Product unveiling at London EV show
As part of its global expansion, Exicom unveiled the ‘Harmony Direct DC 360 Fast Charger’ at the London EV Show. Specifically designed for the European market, this charger boasts up to 360kW of power and a modular design, setting a benchmark for quick charging experiences. Targeting EV drivers and charge point operators, its ergonomic cable management and sleek design enhance user experience. Suitable for various locations, including fueling stations, retail outlets, highways, and commercial premises, these chargers cater to electric fleets.
Breakthrough ‘Spin Air’ EV AC charger
Exicom also introduced its breakthrough ‘Spin Air’ EV AC Charger, a significant advancement in home EV charging. Beyond its visual appeal, Spin Air integrates state-of-the-art technology, user-friendly features, and an elegant design. With solar compatibility, load balancing, and power sharing, it ensures optimal energy distribution. The integration with Exicom’s Spin Control mobile app enables users to monitor, schedule, and receive real-time updates on their charging sessions, providing convenience and control.
Global technological excellence
Originating from India, known for technological excellence, Exicom has been a key player in providing power and EV charging solutions across 15 countries. With a robust presence in Malaysia, Indonesia, Singapore, and the Middle East, Exicom has showcased its expertise in challenging conditions. Entering the UK market aligns with the government’s vision of achieving zero-emission vehicles by 2035.
Customer-focused approach
Exicom, with over two decades of experience, prioritises a customer-first approach, emphasising design, form factor, and unique features. Its global operations, supported by three manufacturing units and two R&D centres in India, highlight its commitment to cutting-edge technology, timely deliveries, and 24/7 customer support.
Anant Nahata, CEO of Exicom, expressed enthusiasm about the faster adoption of electric mobility in the UK and other regions. The company aims to play a significant role in enabling a low-carbon society by introducing the Harmony DC chargers and SPIN Home chargers, designed to fit various use cases and comply with UK smart charging regulations.
Local presence in Europe
As part of its strategy, Exicom plans to establish a local sales, service, and application engineering team in Europe to meet customer demands effectively.
Exicom’s entry into the UK and European EV charging market aligns with the growing demand for innovative solutions and fast-charging infrastructure. The company’s proven track record and commitment to cutting-edge technology position it as a key player in the evolving EV landscape.