Deepika Agrawal 
Italian luxury motorcycle brand Ducati has announced its India launch calendar for 2024. It will bring in eight new models to the Indian shores while opening two new showrooms in the country. The new models include Multistrada V4 RS, DesertX Rally, Panigale V4 Racing Replica 2023, Diavel for Bentley, Monster 30° Anniversario, Panigale V4 SP2 30° Anniversario 916 as well as the new Streetfighter V4S 2023, which was unveiled globally last year.
New 2024 range
All of these models were unveiled at the Ducati World Premiere 2024 – a series of six episodes, each dedicated to a different segment of the brand’s portfolio. Alongside the launch of new models, the company is actively assessing opportunities for network expansion in the country. In the first quarter of 2024, the company will launch the exclusive Streetfighter V4 Lamborghini, followed by the launch of DesertX Rally, Hypermotard 698 Mono, and the new Streetfighter V4 range in Q2. The last quarter will mark the arrival of Multistrada V4 RS and the Diavel for Bentley, which will be brought to the country in limited numbers.
Bookings open
Ducati will reveal the indicative prices of these new models on its website from the 2nd week of January. Bookings for the motorcycles are now open at all Ducati dealerships in Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, Kochi, Kolkata,
Chandigarh and Ahmedabad.
Highlights of 2023
The by-gone 2023 marked a historic year for Ducati in India. It won the first ever Indian MotoGP race at the Buddha International Circuit (BIC). Despite the absence of the Scrambler range for the first three quarters of 2023, the company reported that it was able to meet its planned volumes with maximum sales coming from marquee brands like Panigale V4, Multistrada V4 and Diavel V4. “It’s incredibly satisfying to see the popularity of the V4 platform in India and I would like to thank the motorcycling community for appreciating the style, sophistication, and performance of our product range, which is the largest for any big bike brand in the country,” said Bipul Chandra, Managing Director of Ducati India.
