Delta Electronics, a global leader in power and thermal management solutions, has marked two decades of energy conservation in India with the launch of its “Innovation on Wheels” solutions demonstration initiative. This ground-breaking project demonstrates the depth and breadth of Delta’s cutting-edge Data Center Solutions, showcasing the company’s commitment to advancing technology and connectivity throughout the nation.

Navigating challenges with strategic solutions

In an exclusive interview with Niranjan Nayak, Managing Director of Delta Electronics India, he sheds light on the challenges faced by the company and the strategic solutions they are implementing. Nayak reveals, “The challenges in our current ecosystem led us to develop solutions addressing the issues we face today. The generator is part of our strategy to overcome challenges and transition towards renewable and sustainable solutions in Japan.”

This move reflects Delta’s foresight in tackling challenges head-on and signifies a commitment to navigate the current landscape while envisioning a future of renewable and clean energy solutions.

Driving innovation: the “Innovation on Wheels” initiative

Celebrating its 20th anniversary in India, Delta Electronics has unveiled a state-of-the-art technology truck as part of its “Innovation on Wheels” initiative. This truck will traverse 50+ cities, covering over 10,000 kilometres across India, bringing Delta’s advanced technology and solutions directly to customers. Nayak emphasises, “This mobile showcase underscores our dedication to bringing advanced Data Center Infrastructure solutions directly to our customers, providing them with a first-hand experience of Delta’s cutting-edge technologies.”

The initiative aims to showcase Delta’s expertise across various sectors, including data center infrastructure solutions, telecom products, electric vehicle chargers, and automation solutions. The “Innovation on Wheels” initiative aligns with Delta’s broader marketing strategy, fortifying the brand’s presence and reaching new customers. It showcases Delta’s adaptability and effectiveness in connecting with consumers by providing an interactive and memorable experience for onlookers.

Adapting to megatrends and sustainability

When questioned about Delta’s plans to cope with competition and technological advancements in the next five years, Nayak states, “Beyond merely staying ahead in technology, we actively strategize and align our business models to evolving market dynamics.” Delta focuses on megatrends, including automotive, infrastructure, and automation, leveraging its strong technology background in power management, thermal networking, and automation.

Addressing sustainability concerns, Nayak emphasises, “Sustainability is not just a buzzword for us; it’s a holistic commitment that extends beyond organizational boundaries.” In Delta’s manufacturing units, there is a prioritization of employing the available workforce, gradually upgrading them, and applying automation when required. This approach contributes to the sustainability of the organization and supports the local society.

Looking Ahead: the Roadmap for Delta Electronics in India

As Delta Electronics celebrates 20 years of innovation in India, Nayak expresses enthusiasm, stating, “Our ‘Innovation on Wheels’ initiative is a testament to Delta’s dedication to reaching every corner of the country.” The initiative aims to deliver next-generation solutions directly to customers, strengthen relationships with existing customers, and forge new partnerships across India.

The “Innovation on Wheels” initiative not only reflects Delta’s commitment to sustainability and energy efficiency but also aligns with the company’s continuous efforts to promote eco-friendly practices. Over the years, Delta has been at the forefront of integrating sustainability into its product and solution offerings.

Delta Electronics stands as a pioneer in sustainable technology, driving innovation, and directly engaging with customers through initiatives like “Innovation on Wheels.” With a strategic roadmap, a commitment to sustainability, and a focus on adapting to market trends, Delta Electronics is poised to continue its leadership in providing smart energy-saving products and solutions, contributing to a more connected and sustainable future.