Renowned electric vehicle manufacturer BYD has unveiled its latest addition, a new sub-brand known as Fangchengbao. Expanding BYD’s brand matrix, Fangchengbao aspires to cater to the unique preferences of consumers by introducing a lineup of professional-grade new energy vehicle models.
Fangchengbao becomes the fifth member of BYD’s brand matrix, joining the ranks of the Dynasty series, Ocean series, Denza, and Yangwang. Diverse in scope, Fangchengbao encompasses an array of vehicles ranging from robust off-road options to spirited sports cars. In a significant debut, an early model known as the SF Hardcore SUV, is slated for release later this year.
Translated from Chinese, the name Fangchengbao embodies the fusion of ‘Formula’ and ‘Leopard’, symbolizing a quest for transformative elevation and an exploration of the digital landscape.
Wang Chuanfu, Chairman and President of BYD, highlighted a distinctive perspective on the global shift toward e-mobility. While many perceive the shift as a mere replacement of fossil fuel-powered vehicles with electric ones, BYD envisions a more comprehensive transformation. Chuanfu emphasized that this transition encompasses a broader sphere, underscoring BYD’s commitment to innovation beyond conventional boundaries.
The new Fangchengbao sub-brand attests to BYD’s ongoing dedication to diversification and innovation within the electric vehicle realm. By incorporating specialized models catering to individualized consumer needs, BYD aims to carve a distinctive niche in the evolving landscape of new energy vehicles.