China’s leading electric vehicle (EV) manufacturer, BYD, is set to introduce its second EV model, the Dolphin, in the Japanese market this month. With this strategic move, BYD aims to establish a strong presence in a market known for hosting some of the world’s best-selling auto brands. The Dolphin model, designed to compete in Japan’s growing EV segment, will be offered in regular and long-range versions, compatible with Japan’s CHAdeMO charging standard.
Entry into the Japanese EV Market
BYD, short for “Build Your Dreams,” is gearing up to enter the Japanese EV market with its Dolphin model. This move comes as a potential concern for Japanese automakers who are grappling with competition from BYD and other domestic manufacturers in China amid a rapid transition to EVs.
Ordering and Pricing Details
Starting from September 20, BYD will begin accepting orders for the Dolphin in Japan. On this date, the automaker will also unveil the pricing details for the model in the Japanese market. It’s worth noting that the Dolphin is currently available in China, with prices starting from 116,800 yuan ($16,092.14).
Exclusive Focus on Battery-Powered EVs
BYD’s strategy for the Japanese market centers exclusively on battery-powered EVs. Unlike its diverse offerings in China, where it is a significant player in plug-in hybrids, BYD aims to concentrate solely on the EV segment in Japan.
Charging Compatibility and Future Plans
The Dolphin is designed to offer both regular and long-range versions, both of which will be compatible with Japan’s CHAdeMO charging standard. BYD is also planning to introduce its Seal model in Japan, possibly by the end of this year or early next year. However, the automaker has not specified a sales target for its operations in Japan, and details about the number of vehicles required to achieve profitability remain undisclosed.
Early Market Presence and Expansion Plans
BYD has been actively establishing its presence in the Japanese market. Since launching its first dealership in Yokohama in February, the automaker has already sold approximately 700 ATTO 3 electric sports utility vehicles, which retail for 4.4 million yen ($30,205.26). The company has ambitious expansion plans and aims to open more than 100 dealerships in Japan by the end of 2025. Additionally, this year, BYD’s Japan unit entered into a car dealership agreement with Japanese trading house Sojitz (2768.T).
BYD’s strategic entry and ongoing expansion efforts reflect the automaker’s commitment to tapping into the growing Japanese EV market, where innovation and sustainability are driving factors in consumer choices.