Deepika Agrawal 
Bridgestone India has launched the new generation tyre for the premium passenger vehicles segment, which is called Turanza 6i. It is a part of the company’s expansion into the passenger radial business. The tyre is available in 36 SKUs (Stock Keeping Units) between a range of 14 to 20 inches. It has been developed using the company’s global Enliten technology and specifically developed for Indian roads.
It caters to the premium segment by providing a comfortable ride experience, enhanced fuel efficiency, and reduction in wear and tear. The tyre range is targeted towards a range of premium vehicles including SUVs, sedans, hatchbacks and CUVs. Thanks to the Enliten technology, the tyre is highly customisable and provides a unique value proposition to the growing new needs of the market. It also enhances the base performance parameters of the tyre without compromising on comfort, ride experience, and longetivity of the product.
The company is also touting the Turanza 6i to be an EV ready tyre. The battery-powered vehicles are heavier as compared to combustion engine vehicles which accelerates the wear and tear of their tyres. With the Turanza 6i, Bridgestone India is promising a reduction in tyre damage as well as in road noise, thus making the product fit for use in electric vehicles as well. “Bridgestone has globally been on the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment”, said Rajarshi Moitra, Chief Commercial Officer at Bridgestone India.
The Japanese multinational company was established in India in 1996 and finds the market to be crucial to its global success. It has two manufacturing plants in the country – one in Indore, Madhya Pradesh and another in Pune, Maharashtra. The company aims to establish itself as a premium mass leader in India and further expand its product portfolio as well as dealer network here. It currently has a network of 4,000+ dealers with a growth of 55% in the last five years.
Bridgestone India has seen its sales grow 60% in India in the last five years and it predicts a sales volume of over 10 million in another three years. It has seen a 2X sales growth in the premium tyre segment in the past five years and expects a 25% overall revenue growth in the next three years.
