Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a subsidiary of Daimler Truck AG, has announced a strategic partnership with iQuippo to provide digitalized solutions to customers of pre-owned BharatBenz commercial vehicles. iQuippo, a prominent marketplace for pre-owned vehicle sales with evaluation and funding options, will work in conjunction with BharatBenz to offer value-added support to customers seeking to exchange their used vehicles with efficiency, better resale value, and a streamlined process.
Harnessing Digital and Physical Expertise
Through this collaboration, BharatBenz aims to leverage iQuippo’s expertise in both digital and physical marketplaces. This partnership aims to provide customers with transparent and reliable data while offering a comprehensive set of tools and resources to assist them in making well-informed decisions throughout the lifespan of their commercial vehicles.
Sreeram Venkateswaran, President and Chief Business Officer, Domestic Sales and Customer Service at Daimler India Commercial Vehicles, emphasized the significance of their pre-owned business initiatives, including BharatBenz Exchange and BharatBenz Certified, which contribute to 15% of their annual sales. These initiatives, which allow customers to exchange their old trucks for new ones or purchase pre-owned trucks, play a pivotal role in their operations.
Venkateswaran further noted that these initiatives provide aspiring customers with the opportunity to own reliable and safe BharatBenz commercial vehicles throughout their life cycle. To enhance their pre-owned truck business, make it more accessible, and offer value-added services while simplifying procedures, BharatBenz has partnered with iQuippo to digitalize the customer experience.
The Impact of the Partnership
The partnership with iQuippo will not only facilitate a digitalized experience but will also provide BharatBenz with a wide reach among potential customers. The collaboration with iQuippo brings a proven set of digital tools that are expected to simplify the buying and selling process for customers. BharatBenz’s durable trucks, which have demonstrated their longevity by clocking over a million kilometers each, are still serving customers across India. The engineering and design of BharatBenz trucks are renowned for their reliability, making them a preferred choice for customers looking to add pre-owned vehicles to their fleets.
BharatBenz introduced the BharatBenz Exchange program in 2020, providing Indian customers with a credible opportunity to buy a BharatBenz in exchange for any other used truck. Subsequently, the BharatBenz Certified program was introduced in 2022, offering aspiring customers access to pre-owned and refurbished BharatBenz trucks.
This partnership with iQuippo aligns with BharatBenz’s commitment to innovation and customer-centric solutions. iQuippo, known as India’s premier marketplace for construction equipment businesses, brings a wealth of experience and expertise in digital solutions to the table. With comprehensive evaluation and funding options, iQuippo simplifies the process of buying and selling pre-owned commercial vehicles. The collaboration is expected to enhance the overall experience for BharatBenz customers.
The collaborative efforts of BharatBenz and iQuippo aim to provide a platform for customers to make informed decisions when dealing with pre-owned commercial vehicles, ensuring a hassle-free and valuable experience.