Biplab Das 
Audi India has reported robust sales performance with a total of 5,530 units sold in the first nine months of 2023. This represents an impressive growth rate of 88% during this period. The company attributes this significant growth to the successful launch of new models, continued demand for existing popular models, and an expanding SUV and electric vehicle (EV) portfolio.
Stellar Growth and Model Lineup
Audi India’s remarkable performance can be attributed to a combination of factors. The introduction of new models like the Audi Q8 e-tron, Audi Q8 Sportback e-tron, Audi Q3, and Audi Q3 Sportback has played a pivotal role in driving sales. Additionally, the demand for established models like the Audi A4, Audi A6, Audi Q5, and top-of-the-line cars such as the Audi Q7, Audi Q8, Audi A8 L, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi e-tron GT, and Audi RS e-tron GT has contributed significantly to this growth.
SUV and EV Segment Surges Ahead
Audi India’s SUV range has experienced a growth rate of 187% during the first nine months of the year. The company’s commitment to the electrification of its lineup has also yielded impressive results, with the e-tron range recording a notable 42% growth in the same period.
Expectations for the Festive Season
Balbir Singh Dhillon, Head of Audi India, expressed optimism about the company’s performance in the upcoming festive season. He highlighted the sustained demand for Audi’s best-selling models and the recent launches of the Audi Q8 e-tron and Audi Q8 Sportback e-tron, both of which offer an industry-leading 114 kWh battery. This has expanded Audi’s electric vehicle portfolio, making it one of the most comprehensive in its segment. Dhillon also mentioned the popularity of Audi’s electric range, which includes India’s first EV supercars—the Audi e-tron GT and Audi RS e-tron GT.
Focus on Sustainability and Customer Satisfaction
Dhillon emphasized Audi India’s commitment to sustainable and profitable growth, underlining the company’s strategy for a high double-digit growth rate by the end of the year. He noted that robust sales performance, an expanding luxury car segment, changing demographics, and favorable economic conditions have all contributed to this growth. Dhillon also highlighted the high rate of repeat customers, with one in every four buyers being a loyal Audi customer, indicating a high level of customer satisfaction.
Expansion of Pre-Owned Car Business
Audi Approved: plus, the pre-owned car business of Audi India, has also reported significant growth, with a 63% increase in sales during the period from January to September 2023. The company is actively expanding its pre-owned car business and currently operates 25 Audi Approved: plus facilities across major cities in India. Audi India plans to increase this number to 27 pre-owned car facilities by the end of 2023.
Electrification Strategy and ‘Charge my Audi’ Initiative
Audi India continues to focus on its electrification strategy, with a recent industry-first initiative for EV owners called ‘Charge my Audi.’ Available through the ‘myAudiConnect’ app, this initiative offers Audi e-tron customers access to multiple electric vehicle charging partners on a single platform. Currently, there are more than 1000 charge points available to Audi e-tron owners through ‘Charge my Audi,’ with plans to add more in the coming months.
