Crafting personalised luxury: Porsche Exclusive Manufaktur

(Image Courtesy: Porsche India)

The chilly February morning was saturated with an air of thrill as the revs echoed and the drivers started filling the tarmac at the Buddh International Circuit. For a number of people, it was the experience of their lifetime – the chance to ride and even drive the Porsche legendary cars with their own hands! The engine-cloaked roar and motor vehicles speeding in laps created a charged atmosphere vibrating with adrenaline.

In such an environment the fascination of Porsche 911 GT3 RS was about as long as a skiing down the neighboring slope. For people who are passionate, literally to sit in (the machine) is almost the same as waiting to live one’s dream. Those radiant features, the screaming noise of the engine and the overwhelming power of the GT3 RS unwittingly lit up that fire for Porsche in my being which had never been ignited prior to that day.

As I drunkenly stepped into the enchanting inside of these phenomenal Porsches, something got my attention. This genius workmanship and detail it had was outstanding indeed. It was at that precise point that I figured out all those cars were produced by the Porsche Exclusive Manufaktur. The individualisation department of Porsche is a perfect example of how far today’s cars can be customised. It provides the capability to determine even the smallest detail of the car to fit it best to a customer’s preference.

(Image Courtesy: WION Drive)

Unveiling Porsche Exclusive Manufaktur

Porsche Exclusive Manufaktur is not only a personalisation programme instead it is a visual representation of the excellence in craftsmanship of luxury car industry. And it is not just the racetrack and showrooms that are celebrating this trend but Porsche aficionados who are embracing bespoke casualty as it continues to transform the automotive landscape one masterpiece at a time.

(Image Courtesy: Porsche India)

Personalisation beyond limits

Exclusive Manufaktur is a concept that sets this enterprise on the path to personalisation so that you can make a choice to customize every aspect of your Porsche. Either domestic or professional, we have a full spectrum of bespoke paint colors to work with or countless leather and stitch options, you call it. Exclusive Manufaktur allows you to make your Porsche your own personal art and the expression of your soul through its touch.

Exquisite craftsmanship

The newly introduced Exclusive Manufaktur reaches beyond mere visual aesthetics and dives into the realm of genuine customization. From designer choice of “handcrafted” materials to the customised features externally and internally everything comes to perfection. No matter if it is an indented bar on the door sill or personalized seating, each and every of them contributes to the provision of a new level of luxury for those who are driving.

It all started with a single check box that spontaneously appeared on a Porsche options list some years ago. Today, personal brand is pivotal because customers experience the need to invent personal cars and make them a hallmark. Exclusive Manufaktur interior not only indulges the same desire but also surpasses the distinct customisation of its kind in the whole car manufacturing world.

From concept to reality

Firstly, customer is guided by the atelier in Porsche’s home center where the customer gets exposed to all the options that are available. Here masterpiece builders being experienced in the art of construction concentrate their efforts on making each detail ideally perfect to satisfy any tastes. From choosing paint variations to even designing the beautiful interiors, any one of the design decisions will help create the perfect masterpiece.

(Courtesy: Porsche India)

For the seekers of the highest degree of personalisation, Porsche provides the Sonderwunsch experience. In the tailoring section, the boundaries of customisation are taking a new turn that involves bespoke colours, textures, and final brushings.

The Porsche Sonderwunsch is anytime a program that awards those who ordered their vehicles with customized and redesigned preferences and choice. Through this program customers can create a differential, special car’s ones that they dream about with the use of the Sonderwunsch (special request) option. The program allows customers to be a lively participant of the process of building their own car which they can get to be as unique as possible. The Sonderewunsch story includes handcrafted individually set up cars, upgrading current quality cars and a channel, which allows the customers to adjust and customize their Porsche personally, thus, delivering a very personal and selected driving experience.

Some famous Porsche Exclusive Manufaktur cars

Porsche 911 Turbo S Exclusive Series: This 911 Turbo S Special Edition came with a golden yellow metallic external paint coat, carbon fiber stripes and special golden colored finishes inside the cabin plus a number of touches meant to elevate the car to the highest levels of refinement and distinction.

Porsche 911 GT2 RS Clubsport “25 Years of Manthey Racing” Edition: Facing the 25-th birthday of Manthey Racing, this vehicle from GT2 RS Clubsport had a unique design, just like that of the famous racing team. Thanks to the close link between Porsche and motorsports, it became possible to implement the livery which stands the test of time.

Porsche Taycan Turbo S Cross Turismo “Safari” Edition: The modified Taycan Turbo S Cross Turismo of Safari Rally cars were inspiration for a lot of people. This vehicle had a raised platform, off-road tyres, as well as body armour that gave it that ultimate blend of performance and adventure.

Porsche Panamera Turbo Executive “Jet Black” Edition: This custom-made Panamera Turbo Executive declared a black surface beauty, enhanced with spare executive interior finishes. Like any black colour ornamented by exclusive red leather upholstery, the entire look was exuding luxury and sophistication.

Porsche Cayenne Coupe GTS “Carbon Edition”: Red super sports car Cayenne Coupe GTS Carbon Edition came out with a carbon package, including carbon fibre aerodynamics components and carbon fibre interior touches. This added a look of a sporty and dynamic vehicle to the car.

Porsche Exclusive Manufaktur delivers realism of hand-crafted luxury, with customers able to make their own cars that express their personalities and style. Be it the victorious style of the racetrack or the luxurious paintings in the showroom, Exclusive Manufaktur is a representative of Porsche which symbolizes innovation and craftsmanship and never fading passion for great perfection. Exclusive Manufaktur is the option to create an individual and personalised Porsche for the customer.

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