Amit Saraswat 
Skoda Auto India has implemented a new corporate identity (CI) as part of its efforts to enhance customer reach and engagement. The new CI features a redesigned Skoda wordmark with symmetrical and solid lettering, replacing the brand’s iconic Winged Arrow imagery. This change aims to achieve a unified brand image across all customer touchpoints.
The new typography utilises a combination of symmetry and round shapes to convey solidity and fluidity, respectively. The Skoda lettering is illuminated in Emerald Green during the day and Electric Green at night, maintaining brand colour consistency while offering a dynamic visual experience. This aesthetic extends to various dealership elements, including signage, branding elements, and customer interaction areas.
The new CI aligns with Skoda’s recent digitization initiatives. The brand’s “Name Your Skoda” campaign garnered over 200,000 name suggestions for its upcoming compact SUV launch in India. Additionally, the Skodaverse India platform witnessed significant user engagement with the launch of 128 Non-Fungible Tokens (NFTs) selling out within 128 minutes. The platform also introduced the Skoda Gearheads membership program, offering exclusive merchandise, VIP experiences, and other benefits to customers and fans.
Skoda India commemorated its 24th anniversary with a 24-hour digital sales event on March 24th, 2024, securing 709 bookings exclusively through online platforms. This highlights the brand’s commitment to digital customer interaction.
India will be the first market to complete the rebranding process across all Skoda facilities. The new signage adheres to Skoda’s global standards while leveraging local expertise in manufacturing. All customer touchpoints, including dealerships, will be updated with the new CI by the launch of the new compact SUV in 2025, ensuring a consistent customer experience.
Speaking on the announcement, Petr Janeba, Brand Director, Škoda Auto India, said: “Together with making world-class cars, our efforts have always focused on offering a wholesome, all-encompassing and enriching experience to our customers, our families and our fans. Digitalisation is of course, one of the many ways we reach out to customers.”
He further added, “Just as crucial is our consistency with our messaging, our design language, our identity and the face we present to our customers and all other stakeholders. We have been steadily and consciously implementing our brand’s New Corporate Identity in our communications and our marketing across 2023. Now, we are ready to take it to the next phase, which will include our dealerships and various customer touch points.”
